Big welcome to Great Ormond Street Hospital Charity!

adam&eve\TBWA has been appointed Great Ormond Street Hospital Charity’s Creative agency of record following a competitive pitch process. The appointment comes as part of the charity’s investment in a creative and strategic brand positioning, following the launch of its five-year organisational strategy. Together, GOSH Charity and adam&eve\TBWA will develop the charity’s first five-year brand strategy, strengthening its distinctive voice and inspiring more people to support its ambition to ensure no childhood is lost to serious illness.

Emma Guise, GOSH Charity’s Director of Marketing and Communications, said: “We’re thrilled to be partnering with Adam & Eve\TBWA. They share our ambition and bring exceptional expertise in building purpose-led brands that inspire action and create lasting impact. Following our brand refresh in 2024, we’ve created powerful moments that have shone a light on the injustice of serious childhood illness and the realities children and families at Great Ormond Street Hospital face every day. Now we’re ready for the next chapter. Together with Adam & Eve\TBWA, we’ll develop our first five-year brand strategy and inspire more people to support our mission and help create the change that seriously ill children and their families urgently need.”

Tom Ghiden, adam&eve\TBWA’s Managing Director, added: “GOSH Charity does extraordinary things; not just for children and families across the UK, but for so many kids around the world by funding pioneering research that genuinely changes lives. To play even a small part in supporting their work is something we do not take lightly. We’re proud to be their partners and it’s great to work with such a warm and committed group of people.”