We helped TWIX return with a new chapter of its global ‘Two Is More Than One’ platform, celebrating the simple truth that two TWIX bars are better than one.

At the heart of the campaign is ‘Double Act’, a film in which a pair of ventriloquist dummies perform Nelly and Kelly Rowland’s Dilemma. What begins as a solo performance gradually reveals a second dummy, transforming into an unexpected duet. The pair trade verses before coming together for the chorus in a theatrical finale complete with pyrotechnics and a saxophone solo.

The film was created using practical puppetry and in-camera effects, with minimal post-production, bringing the performances to life in a way that feels both surreal and authentic. Alongside the hero film, the campaign includes a suite of 20-, 15- and 6-second films running across TV, online and social, each showcasing different moments from the performance.

Building on previous chapters of the platform, including Second Screen Staredown and Harmoniser, the campaign also extends into social with creator collaborations and interactive content that invites people to become their own double acts using the latest creative technology.